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ITRAAH Store — The Art of Indian Fragrance

The Art of Indian Fragrance

Wear yoursignature.

A contemporary wardrobe of Indian attars and perfumes, created for the way scent becomes part of you.

Explore collection Discover your scent
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  • Use WELCOME10 — 10% off your first order
  • Use FLAT200 — ₹200 off orders above ₹1,500
  • Use FREESHIP — Free shipping
  • Use DIWALI3FOR2 — Buy 2 attars, get the third free

The fragrance wardrobe

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Our story

The art of Indian perfumery, bottled.

ITRAAH presents Indian fragrance through a contemporary lens—an intimate wardrobe of attars, perfumes, discovery formats and gifts, selected for the way scent becomes part of a personal ritual.

Discover the house

Handcrafted in Kannauj

Authentic Indian attars

Pure hydro-distilled botanical attars in sandalwood base. Alcohol-free, long-lingering, and gentle on sensitive skin.

  • Mitti Attar — ITRAAH bottle
    Bestseller

    Petrichor • Baked clay

    Mitti Attar

    Sale price ₹1,150Original price ₹1,350

    Save 15%
    Select volume
  • White Oud Attar — ITRAAH bottle

    Saffron • Assam oud

    White Oud Attar

    ₹1,850

    Select volume
  • Flora Attar — ITRAAH bottle

    Pink pepper • Damask rose

    Flora Attar

    Sale price ₹1,350Original price ₹1,500

    Save 10%
    Select volume
  • Musk Attar — ITRAAH bottle

    Ambrette • White musk

    Musk Attar

    ₹1,290

    Select volume

The ITRAAH wardrobe

Fragrance is how a memory enters the room.

Explore every expression

Olfactory families

Shop by scent

A fragrance for the moment

Shop by occasion

Extrait collection

Contemporary eau de parfum

For compliments, memories, and everything in between. 28% Extrait concentration in fine mist Italian atomizers.

Explore all extrait EDP
  • Flora EDP — ITRAAH bottle

    Cinnamon • Damask rose

    Flora EDP

    Sale price ₹1,652Original price ₹1,890

    Save 13%
  • Cool Mint EDP — ITRAAH bottle

    Spearmint • Wet moss

    Cool Mint EDP

    ₹1,638

  • Sport EDP — ITRAAH bottle

    Bergamot • Sea salt

    Sport EDP

    Sale price ₹1,638Original price ₹1,950

    Save 16%

Gifting

The pleasure of giving fragrance.

Gift sets from the live collection, with gift-wrap and a personal message available during checkout.

View gifting collection
The pleasure of giving fragrance.

Pooja & Home

Agarbatti & dhoop, the ITRAAH way.

Hand-rolled agarbatti and slow-burning dhoop in our signature scents — for the mandir, the living room and every quiet evening ritual.

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Agarbatti & dhoop, the ITRAAH way.

The ITRAAH experience

Fragrance, considered.

  • Choose with clarity

    Browse by scent family, occasion, size and availability.

  • A complete wardrobe

    Attars, perfumes, discovery formats and gifts in one collection.

  • Personal gifting

    Add gift wrap and a personal note through the existing checkout.

  • Made personal

    Save favourites, compare sizes and return to recently viewed scents.

A scent, selected for you

Find your signature.

Choose a scent family and the moment you are dressing for. We will show fragrances matching verified catalogue attributes.

1. Which mood draws you in?
2. When will you wear it?
Show my matches (3)

Notes from ITRAAH

The fragrance journal

Read all guides

Verified voices

Genuine customer reviews

5.0 / 5.0(3 featured reviews)

  • “Perfect gift. Bought it for my mother's birthday — the packaging felt special and she wears it every evening now.”
    Sport EDP
    Vikram I.Verified buyer • Bengaluru
  • “Lasts all day. Applied in the morning, still there at dinner. The bottle feels premium too.”
    Flora Attar
    Fatima K.Verified buyer • Hyderabad
  • “Worth every rupee. Rich, smooth and nothing like the synthetic attars I have tried before. My family keeps asking what I am wearing.”
    Cool Mint EDP
    Rohan M.Verified buyer • Mumbai

Parfumeur inquiries

Frequently asked questions

Everything you need to understand regarding the application, shelf-life, and natural chemistry of pure attar.

Private letters from ITRAAH

New scents, rituals and stories.

Join the list for product launches and fragrance guides.

Follow the house

@itraah.official
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