Privacy Policy | ITRAAH Attars & Perfumes

Last updated: 23 October 2026

ITRAAH (itraah.com) is run by M/S Itraah Perfumes, a GST-registered proprietorship based in Uttar Pradesh, India. This privacy policy explains, in plain words, what information we collect when you use our website or buy our attars, why we need it, who we share it with, and the choices you have. By using itraah.com or placing an order, you agree to the practices described here.

1. Information we collect

Information you give us

Account details: your email address. We sign you in with a one-time password (OTP) sent to your email, so we never ask for or store a password.
Order and delivery details: your name, phone number, shipping and billing address, and the products you order.
Messages: anything you write to us by email or through the website, such as questions, feedback or complaints.

Information collected automatically

Device and usage data: IP address, browser and device type, pages visited, and how you reached our site.
Cookies and similar technologies: small files that keep you signed in, remember your cart, and help us understand how the site is used (see section 5).

Payment information

All payments on ITRAAH are made online through Cashfree Payments. We do not offer Cash on Delivery. Your card, UPI, net banking or wallet details are entered on Cashfree's secure payment page and are processed by Cashfree and your bank. We do not see or store your full card number, CVV or UPI PIN. We only receive the payment status and a transaction reference for your order.

2. How we use your information

To create and manage your account and let you sign in with an email OTP.
To process your order, confirm payment, pack and ship it, and handle returns or refunds.
To send order updates such as confirmations, invoices and shipping status.
To respond to your questions and resolve complaints.
To send you offers, new launches and updates by email, SMS or WhatsApp, where you have chosen to receive them. You can opt out at any time (see section 7).
To understand how visitors use the site and improve our products, website and advertising.
To prevent fraud and misuse, and to keep the website secure.
To meet our legal duties, such as issuing GST invoices and keeping tax and accounting records.

3. Who we share your information with

We do not sell or rent your personal information to anyone. We share only what is needed with service providers who help us run ITRAAH:

Cashfree Payments, to process your online payment.
Delhivery, our delivery partner, who receives your name, phone number and delivery address to ship your order and contact you about delivery.
Amazon Web Services (AWS), which hosts our website and stores our data on servers in India.
Google Analytics and Meta (Facebook/Instagram) Pixel, which help us measure site visits and the performance of our ads.
Service providers we use to send emails, SMS or WhatsApp messages on our behalf.
Government or law enforcement authorities, when we are required to by law or to protect our rights and our customers.

Each of these providers handles your data under its own privacy policy and only for the purpose we share it for.

4. Where your data is stored and how we protect it

Your data is stored on secure servers in India. Our website uses HTTPS encryption, access to customer data is limited to people who need it to run the business, and we do not store payment card details. No method of storing or sending data online is 100% secure, but we take reasonable steps to protect your information and will act promptly if we become aware of a problem.

5. Cookies and tracking

We use cookies that are needed for the site to work (for example, to keep you signed in and remember your cart), and analytics and advertising cookies from Google Analytics and Meta Pixel. These help us see which pages are popular and show relevant ITRAAH ads on platforms like Instagram and Facebook. You can block or delete cookies in your browser settings. If you block essential cookies, some parts of the site, such as sign-in and checkout, may not work properly.

6. How long we keep your information

We keep your account information for as long as your account is active. Order and invoice records are kept for as long as Indian tax and accounting laws, including GST law, require. When we no longer need your information for these purposes, we delete it or make it anonymous.

7. Your choices and rights

Under Indian law, including the Digital Personal Data Protection Act, 2023, you can:

Ask what personal information we hold about you.
Ask us to correct or update information that is wrong or incomplete.
Ask us to delete your account and personal information, except records we must keep by law.
Withdraw your consent to marketing messages at any time, by using the unsubscribe link in our emails, replying STOP to SMS or WhatsApp messages, or writing to us.
Raise a complaint with our Grievance Officer (see below).

To use any of these rights, email us at support@itraah.com from the email address linked to your account.

8. Children

ITRAAH is meant for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has shared their information with us, please write to us and we will delete it.

9. Changes to this policy

We may update this policy when our services, partners or the law change. The latest version will always be on this page, with the date it was last updated shown at the top.

10. Grievance Officer and contact

If you have any question or complaint about this policy or how your information is handled, please contact our Grievance Officer:

Shubham Pathak, Proprietor
M/S Itraah Perfumes
Tirwa Crossing, Saraimeera, Kannauj, Uttar Pradesh – 209727, India
Email: support@itraah.com

We will acknowledge your complaint within 48 hours and aim to resolve it within one month of receiving it.